Today, scent marketing has gradually become popular among businesses. It is a potential factor in developing the reputation of a business and leaving a long-lasting impression on Customers. 

 

What is scent marketing?

Scent marketing is a type of sensory marketing that targets a shopper's sense of smell. It involves diffusing and strategically selecting scents at different locations in the store. The goal of scent marketing is to create for customers a comfortable, pleasant, memorable shopping experience and contribute to increasing revenue for the business.

Scent Marketing 

Types of scent marketing strategies

Aroma billboard

Aroma billboard is considered one of the unique methods of scent marketing, and it is suitable for retailers. The billboard will emit a scent through an internal incense system to draw people from outside. The scent will help customers remember the brand more prolonged than other forms of marketing.

Bloom uses billboards that produces a scent of grilled steak

Ambient scent

Creating a scent suitable for the surrounding environment is a highly effective method to make customers feel comfortable when shopping, using services, or covering up smelly places. Depending on the purpose of the business, they will choose a suitable scent, which is usually light and pleasant.

Refresh your bathroom with essential oils

Thematic scent 

Choosing the suitable smell of the business helps customers imagine what type of service you are doing. For example, movie theaters constantly emit the sweet aroma of popcorn; coffee shops smell like roasted coffee, and spas smell like pleasant lemongrass or baby powder in baby clothes.

Spas often use lemongrass essential oil for relaxation

Signature scent

Some businesses will create a signature scent that leaves a good impression and makes their brand stand out. When customers smell the brand's signature scent, it will evoke emotions and long-lasting associations with your brand identity. This is the most expensive and time-consuming scent marketing method, but it is the most remarkable effect.

Abercrombie và Fitch phát triển mùi hương đặc trưng 

Benefits of scent marketing

Scents can influence human emotions, so they have the potential to influence consumers' behavior. Approximately 75% of human emotions are influenced by scent, which plays a crucial role in positive memory. 

Improve brand awareness 

Scent marketing will help customers remember your brand, like how they remember the logo. This is considered a new trend in customer marketing and brings many positive impacts to customer satisfaction and the success of businesses in branding. Increase brand recognition by the association between memory and scent.

Increase sales

The scent marketing method brings specific effects based on statistics from stores and businesses. The scent helps customers feel comfortable and linger in your store longer. Since then, they will spend more money on shopping than other businesses that do not use this method.

Improve guest experiences

Scent marketing helps bring great experiences to customers, and it is also a factor that drives them to keep returning to use the service or purchase again. Besides, getting a pleasant scent also helps to create a good relationship between customers and businesses.

Scent marketing solution at JD&C

Natural essential oils are essential factors in helping improve the service quality of hotels and restaurants. At JD&C, we officially distribute pure natural essential oils from the Kodo - Japan brand:

• Kodo essential oil is extracted 100% from natural herbs.
• More than 1000 types of quality incense are created from natural plants with modern technology.
• Create a perfect, fresh space for relaxing and improving mood effectively.
• Meet the standards of quality and safety for users.

In addition, we also develop unique scents for businesses to help them stand out to shoppers.

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Contact information

JD&C

Address: 7 Floor, Gigamall Trade Center, 240 - 242 Pham Van Dong, Hiep Binh Chanh W., Thu Duc City, HCMC.

Hotline: 0909 411 885 | 0911 401 955 | 0979 045 766

Email: Cs@caresolutions.com.vn 

Facebook: https://www.facebook.com/hoachatjdc 

LinkedIn: https://www.linkedin.com/company/jdc-chemical-solution/